Brand Story
As a father of five, our founder Martin understood the challenge of balancing work and family. He created Sleeping Pal for those moments when you can't be there in person to sing one more lullaby or read a bed time story. He crafted our charming animal pals to be the next best thing: a gentle, all-night guardian that provides soothing light and sound.
This personal touch is what makes Sleeping Pal special. It’s more than a product; it’s a tool to ease a parent's mind and a cuddly friend that helps children feel secure, fostering the independent sleep that allows for more quality time together during the day.
Company Overview
Sleeping Pal (www.SleepingPal.co), located in Los Angeles, CA, is a subsidiary of the well-established JLF Group. As the regional sales office for the North American market, Sleeping Pal is dedicated to driving growth and expanding our market presence for high-quality baby and kids sleep & wellness products.
Our Websites
Our Social media sites
https://www.instagram.com/sleepingpalofficial
Position Overview
We are seeking a motivated and detail-oriented Social Media Manager to support the growth of our Baby & Kids product category. The ideal candidate will be responsible for social media growth, sales growth, strategies and promotional campaigns that resonate with our target audience. This role requires strong communication skills, a customer-focused mindset, and a willingness to learn.
This is a fully remote work position.
Key Responsibilities
Content Strategy, Creation & Management:
Develop, create, and curate high-quality, engaging content (including text, images, video, and stories) for all social media platforms (e.g., Instagram, Facebook, YouTube, and TikTok) that consistently aligns with our brand voice and marketing goals.
Maintain and manage a cohesive content calendar to ensure a consistent and timely publishing schedule across all channels.
Handle all aspects of content creation, including photo and video creation and editing for social media posts.
Influencer & Affiliate Partnership Management:
Proactively search for and identify online Influencers to join and grow our affiliate program.
Identify Influencers for collaboration to enhance market reach. Send out daily customized outreach messages for influencer collaboration.
Build and nurture long-term, strategic relationships with Influencers for both affiliate partnerships and dedicated product promotion campaigns.
Serve as the primary point for Influencer engagement, managing all aspects of collaboration from outreach to campaign execution.
UGC Strategy & Campaign Management:
Develop and implement a comprehensive UGC video strategy to increase brand awareness, engagement, and conversions.
Build and maintain relationships with a network of micro-influencers and brand advocates to secure a steady stream of UGC.
Implement a clear and efficient system for seeking permission and granting credit for UGC used by the brand.
Campaign & Promotion Development:
Design, execute, and analyze comprehensive social media campaigns (e.g., for product launches, contests, and brand awareness) from conception to performance reporting.
Conceive and build innovative promotional concepts to support online marketing initiatives, ensuring they are aligned with overall business goals.
Manage and optimize paid social media advertising and promotion campaigns to achieve key objectives.
Qualifications
Required Experience & Education:
Bachelor’s degree in Business Management, Marketing, Communications, or a related field, or equivalent practical experience.
3+ years of professional experience in a social media role (e.g., Social Media Manager, Specialist), supported by a portfolio of successful campaigns and original content focusing in Baby and Kids sleep & wellness category.
Technical & Platform Proficiency:
In-depth knowledge of all major social media platforms (Instagram, Facebook, TikTok, , Twitter/X, etc.).
Proficiency with content creation tools, with demonstrated ability in creating and editing videos, photos, and written articles/website content.
Basic understanding of social media advertising, promotion, and analytics to track performance and inform strategy.
Ideal Candidate
An influencer with 20K+ followers on IG, Facebook or Tiktok
Comfortability and enthusiasm for being on camera as a brand ambassador, helping to personalize our brand and build trust with our community through video.
Compensation
- Base Salary: USD $36,000 annual base salary.
- Commission Scheme: High commission scheme based on sales performance, providing significant earning potential up to $100,000
Work Environment
- Fully remote work: This position allows for a flexible remote working environment with travel required for customer visits within the U.S. and tradeshows when required.
Why Join Us?
This is a unique opportunity to join a dynamic startup, Sleeping Pal, backed by the established JLF Group, during a pivotal phase of growth. We are passionately expanding our presence in the Baby & Kids category and are looking for a driven individual to help shape our success. If you are excited to make a direct impact on online sales, social media, email campaigns, and lead generation, we encourage you to apply!
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To apply, please submit your resume and a cover letter detailing your relevant experience to hello@sleepingpal.com